Visit Lincoln, Maine is a brand that I have developed to farther develop my marketing expertise in the areas of branding and social media marketing. I started with the name “Visit Lincoln, Maine” because I wanted to position the brand to be a close reflection of the Visit Maine brand which is an active effort that encourages tourism and the Maine brand. The name also is very easy to integrate into marketing messages and can be tailored to reflect the many activities that we enjoy here in Lincoln, Maine such as hunting, fishing, and kayaking. Not all marketing messages include the word “Visit” it can be substituted to better leverage the image of our area so it is not uncommon for our materials to include phrases such as “Hunt Lincoln, Maine” “Fish Lincoln, Maine” or “Kayak Lincoln, Maine”.

 

By capturing free traffic online on three major social platforms I have steadily increased the brand awareness of Visit Lincoln, Maine and focused efforts on two campaigns that attracted a very engaged target audience. The first campaign focused on building an audience of people living in the Lincoln Lakes Region to engage and follow the content. The campaigned played on the phrase “Lincoln, Maine Home Since 1829” and content was distributed through the three social channels. The second campaign is playing off “Explore. Discover. Visit Lincoln, Maine” and has attracted attention from individuals from away from our region. Video content has been a key to the success of these campaigns and formatting video to be distributed on the three different platforms has been an obstacle that I have over come to bring people the best quality content.

I have learned about what drives traffic on these platforms and used a multitude of different editors and publishing tools to maintain constant contact with the people who engage with my brand. My goal for this venture is not to monetize the traffic we come in contact with, but rather remind people that Lincoln is a positive and friendly place to visit and spend time. A portion of the digital content I create is available royalty free for local businesses to use to promote our area and as content for themselves. You may download any content from my campaigns on the Google Drive.

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August 2016 to the Present