This organization was a brand new campus organization at Messiah College and I had the great opportunity to work with them to really establish themselves on campus and create a culture around something as universal as bikes!

Spoke N' True Bike Shop is really a play on words if you think about it for a minute or two.

The brand wants students to have access to biking information and provide a space that students can repair, sell, or "sport" out their existing bikes. We really worked hard to emphasise touch points where students interact with the experience and can become immediately vested in this group. 

The marketing plan will be carried out over the next six months and will work to create brand awarenss and position the club as an authority for bike culture in the Greather Grantham area of Pennsylvania.

Finished - Spring 2016