With 100 Days Until Rio 2016, Brands Scramble to Adjust and Tailor Marketing Messages!
With just under 100 days till the opening ceremony in breezy Rio, I have to ask are you ready for it? Because as the entire world turns...
Quality of L.L. Bean's "When" Ad is Reflective their Culture of Excellence
I posted a few weeks ago about the poor quality of L.L. Bean's use of film and television advertising, but today my Instagram pleasantly...
L.L. Bean Fails at Building Brand Value Through TV Spots
L.L. Bean is a company well known for its brand loyalty, yet it has yet to fully found its identity when it comes to online and...