Brand With Personality: The Frosty Llama
The Frosty Llama is a local family owned and operated sweats shop In Dillsburg, Pennsylvania has grown and expanded its brand over the past 7 years. The company has worked hard to create a uniformed brand message and position that is recognizable through all of their marketing communications and the feel and atmosphere of their brick and motor locations.
The utilize the use of a llama in all of their logos and on their wide selection of clothing and dishware. It is a natural next step of product offerings for the brand and merchandise is a great way for brands to make their way into their consumers home.
The color pallet of their company is made up of pastels that stand out against a solid white base for most of their online formats as well as the in store experience. This allows The Frosty Llama to highlight and draw attention to details that are import to the brand experience.
The Frosty Llama does give 50% of their net profit to a women's suffrage alleviation group in India and it is a large part of their brand image that allows them to standout among other area competitors. However their online footprint does not go into detail or expand on this business pillar that the brand was founded on. I would suggest the company think about incorporating a blog that reflects and shares the stories of how the moneys have helped to change the world in some way. Or demonstrate on the websites about page the causes and why the consumer should care. I would also criticize the business for not offering any of products for sale via their website. All items are sold in stores.
The business keeps their web-copy fun and engaging, this gives the feel that the brand has depth and is relatablein a way that the consumer feels value. Take a look at this text taken from the brands home page.
You can learn a great deal just by viewing this brands website and social media pages about what creating a relatable brand should look like.
1. Create fun copy that is engaging to read
2. Use an appropriate logo that ads value to the brand
3. Use your logo in a uniform way so that each platform you present your brand on, it is clearly recognizable as you!
4. Creating a brand, requires you to give your company a personality that is reflective of your target market or buyer personas
5. Think about how your company makes a difference, and convey it in a way that your customers can also engage in the cause. Try to use philanthropy in a way that advances your mission
