Subaru Celebrates 10 Years of Being Landfill Free
Subaru takes the opportunity to convey how it takes corporate social responsibility to a new level! They are celebrating 10 years of being landfill free, With a new ad campaign, and giving to the National Park Service. Though the manufacturing giant has no hybrid vehicle currently in their fleet, they have a brand image that integrates the outdoors with four- wheel drive cars in a similar fashion as Jeep. Somehow Subaru has a legacy of family traditions in the outdoors and it is no coincidence that it continues to attract customers with the same values
Are they boasting about themselves or are they trying to align the Subaru brand to the values of their customers?
