Under Armour makes a splash with 5x Olypian, Phelps
- Jacob Pelkey
- Mar 9, 2016
- 1 min read
No words are needed for the excitement of the 2016 Summer Olympics in Rio or for the power in this TV spot for Under Armour. Silence is golden in the newest Under Armour ad, the subtle tone of this commercial does not push the product or brand. Instead it capitalizes on the excitement of the games and highlights the hard work ethic of not only Phelps but for all the world class athletes.
The spot comes as part of the Under Armour "Rule Yourself" campaign. The intense language of the brand continues to create a brand image that excites and pushes people to be all they can be. The UA site goes on to say "The campaign is based on a simple insight: You are the sum of all your training. You might not always feel it, but every time you grind out another rep or get up for a 6:00 a.m. run, you build a massive force inside of you. You build your one-man army."
Well done on a great campaign and capitalizing on the opportunity to highlight the other side of the Olympics that often goes by unseen.
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