The Dinosaur of Marketing: Broadcast Advertising such as "Where's The Beef?"
Today is the day in age where people are increasingly annoyed by interruption marketing such as TV commercials, Spotify ads, and YouTube previews. Broadcast advertising has become a challenge for ad agencies around the world. They are on the verge of extinction and there is going to be a time that we look at mass advertising like broadcast advertisements and laugh. They are not integrated to each targeted consumer, they are a mass one size fits all approach to forcing marketing messages into the consumers life. Products like The Hopper from Dish Network, and other DVRs, it's very easy to skip past broadcast ads.
Americans were exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today. How can we create messaging that actually is memorable and stands out against the 5,000 other ads consumed that day by a single individual.
The term broadcast advertising applies to commercials aired on either television or radio, which are typical called spots. It's also known as on-air advertising, and it's the primary revenue generator for commercial television and radio stations. This is all considered to be above-the-line advertising. And advertisers pay based on the reach of the medium and the frequency it plays
Looking back on the traditional advertising which we came from the fast-food giant Wendy’s created the some great advertisements that farther advanced the brands positioning in the consumers mind. "Where's the Beef" was hugely popular among Americans who were growing increasingly aware of the quality of their fast food. I played a joke on the Big Buns of the industry and was a smash hit among consumers who valued the brand as having a quality product.
